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Boutique Motel Business in Seoul

An excellent opportunity to acquire the operating rights to a licensed motel business in Seoul, Korea. This investment is particularly well suited for foreign entrepreneurs seeking to renovate, reposition, and enhance an existing hospitality business and who may be eligible to apply for a D-8-1 Visa.

Please note: This is not a property sale. The opportunity involves the transfer of the existing business, including the motel operating license, leasehold interest, and business assets.


Property Highlights


  • Licensed motel business in Seoul

  • 12 guest rooms, each with a private bathroom

  • Existing Airbnb listing with an established online presence

  • Motel operating license included

  • Smart access control system with remote locking and unlocking capabilities, enabling efficient self check-in and remote guest management

  • Technology infrastructure designed to support contactless operations and reduce on-site staffing requirements

  • Suitable for both short-term stays and longer-term accommodation

  • Excellent opportunity for renovation, rebranding, and operational improvements


Strong Location Advantages


The property is situated in a well-connected area of Seoul with excellent public transportation.


  • 4 universities within approximately 5 km (3.1 miles)

  • 9 universities within approximately 10 km (6.2 miles)

  • Strong potential demand from international students, visiting professors, business travelers, and tourists


Financial Information


  • Current monthly gross revenue: Approximately KRW 9,000,000–12,000,000

  • Total investment required: Approximately KRW 300,000,000 (including key money deposit)

  • Lease structure: Key money deposit plus monthly rent


The current business is fully operational. However, the property presents an excellent opportunity for a new operator to increase occupancy and revenue through renovation, refreshed interior design, upgraded guest amenities, enhanced branding, and more effective digital marketing.


Financial records and additional business information may be made available to qualified prospective investors during the due diligence process.


Ideal Buyer


This opportunity is best suited for:

  • Boutique hotel or motel investors

  • Airbnb or serviced accommodation operators

  • Entrepreneurs seeking a value-add hospitality investment

  • Foreign entrepreneurs seeking a D-8-1 (Business Investment) Visa


Experience in the hospitality industry is preferred. Applicants with expertise in renovation, branding, digital marketing, or revenue management will be particularly well positioned to unlock the property's full potential.


Value-Add Potential


Unlike a newly developed property, this investment offers significant upside for an operator willing to renovate and reposition the business. Potential enhancements include:


  • Modernizing guest rooms and common areas

  • Creating a distinctive boutique hospitality brand

  • Upgrading furnishings, bathrooms, and in-room amenities

  • Improving online reviews and guest experience

  • Expanding digital marketing and social media presence

  • Optimizing Airbnb and OTA listings

  • Developing partnerships with nearby universities to attract international students, visiting faculty, and families


For investors seeking a hospitality business with immediate cash flow and meaningful growth potential, this represents an attractive value-add opportunity in Seoul.


Contact Information


For additional information, including financial details, lease terms, and to arrange a property viewing, please contact Heejoong Kim at hakim@diego.kr


Serious inquiries only. Additional information will be provided to qualified prospective investors upon request.


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